Product image
Product image

Custom Wheels
Project 321 G3
DT Swiss FR541
Front + Rear

Crew Price & Perks
$1,040
SALE
$1,090
Free Express Delivery
Free Tubeless Tape Install
Free Insert-ready Valves
Regular Price
$1,090.00
$1,140.00
Enlist to save $50 + Gain crew perks
Build & Delivery Time

We typically build and ship your wheels within 1 week of ordering. Although, we keep a large stock of hubs and rims, sometimes we may need to order in a part. In these cases we will reach out to ensure we’re able to satisfy your timeframe. Feel free to contact us to confirm.
Build Your Wheelset
Hub Colour: Black
Wheel Sizing
Hole Count ( Rear / Front )
Front Hub Size
Rear Hub Size
Freehub / Driver
Brake Rotor Mount
Finishing Touches

Valve Colour
Spoke Type

About Project 321 G3 Hubs


Made in Canada, with magnetic pawls and a 10 year axle warranty.

Project 321 G3 Hubs take all the best parts about the i9 Hydra and make meaningful improvements to reliability and durability.

  • Magnetic pawls that reduce drag and eliminate wear and tear on leaf springs
  • Innovative axle design that is backed with a 10 year warranty
  • 1.25 degrees engagement, 288 POE
  • Ring Drive with oversized teeth for reliability
  • 6-lock technology that allows use of both 6-bolt and Center Lock rotors with zero compromise

We score them a 6.5/10 in loudness, and they are less high-pitched than a hydra. 

Project 321 G3 is our strong recommendation for those looking for a high-engagement wheel set.

You can read more at the manufacturers website: https://project321.com/pages/g3-hub-technology

Weight
Front : 155 grams
Rear : 292 grams

About DT Swiss Alloy Rims


Reliable, excellent strength-to-weight ratio, and perfectly round from the factory. 

Setting the MTB alloy rim benchmark for the last five years.

FR541 - A must for gravity riders hard on their wheels, and e-bikes with the extra mass. All additional weight is in the flange for improved dent resistance.

XM481 - For Trail and All-Mountain wheelsets, and strong enough on the front of an Enduro bike. 

XR391 - Top of the line XC alloy rim with 25mm internal width to suit modern XC tyres.

We don’t offer the EX511 as it’s just 10 grams lighter than the FR541 and materially weaker. Please contact us if you really want this rim. 

About Alpina Spokes & Nipples


Alpina Raggi Spokes and Nipples

The highest quality spoke and nipples, made in Italy since 1926.

Alpina is famous for its automation, which ensures consistency and quality whilst manufacturing wheel components. Alpina Nyloc nipples are particularly innovative, with a high 12Nm of locking force consistent throughout the lifetime of the nipple, no matter how many times they are adjusted. All Alpina spokes are guaranteed to be made from the highest quality European wire, unlike some of its closest competitors.

The Alpina Lite spoke is a double butted round spoke directly equivalent to the DT Swiss Competition.

The Alpina Ultralite Aero spoke is a bladed spoke directly equivalent to a DT Swiss AeroLite. Swapping to the Ultralite Aero spoke saves approximately 100g on your wheelset.